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Customer relationships

Recall Insights

How can a two-stage recall protect customer trust?

Case lens: Volkswagen’s steering recall — reporting from 26 September 2026

A possible interim repair adds another burden for customers. It could also give Volkswagen and its dealers two opportunities to demonstrate care, competence and commitment. The opportunity lies in the experience—not in the extra visit itself.

· Prof. Dr. Sascha Raithel

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