Research on product recall management
Research, publications, and evidence-based perspectives on product recall management—grounded in peer-reviewed studies and the award-winning book Product Recall Management: Preparation, Execution and Recovery.
Full Professor of Marketing, Freie Universität Berlin. Research focus: product recall management, recall effectiveness, product-harm crises, consumer response, reputation, and brand equity.
Research for different audiences
The following pages summarize research themes that are particularly relevant to each audience.
Research perspectives on preparing for, managing, communicating, measuring, and learning from product recalls.
Research perspectives relevant when recall communication, consumer response, effectiveness, reputation, or market consequences are examined in legal settings.
Research into practice
Product Recall Research draws on a dedicated research program studying how recall decisions affect consumers, firms, and markets.
Explore the book and research →Remedy design, reputation, and behavioral mechanisms shape corrective-action participation.
Responses that fit stakeholder responsibility attributions can outperform both under- and overreaction.
Remedy, brand equity, and severity jointly influence post-recall satisfaction.
Knowledge Center
Concise pages translate peer-reviewed research and the book into accessible guidance.
Definition and overview of the product recall management cycle.
Read article →How recall effectiveness and consumer participation should be understood and measured.
Read article →How full and partial remedies differ and why remedy design matters for recall outcomes.
Read article →Research-based guidance on matching product recall responses to stakeholder expectations.
Read article →Research & academic exchange