Book & Research
Product recall research with direct managerial relevance
The platform is grounded in a focused research program spanning recall readiness, crisis response, consumer participation, remedy design, satisfaction, reputation, and firm performance.
Product Recall Management
Product Recall Management: Preparation, Execution and Recovery
Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke.
A research-based guide to the complete recall-management cycle, including readiness, stakeholder coordination, execution, communication, recovery, industry differences, spillover effects, case studies, checklists, and practical guidance.
Academic research platform
https://productrecallresearch.org/ advances research on product recall management, including recall effectiveness, consumer response, crisis communication, reputation, consequences of recalls, research projects, and publications.
Selected research articles
Product Recall Effectiveness and Consumers’ Participation in Corrective Actions
Sascha Raithel, Stefan J. Hock, Alexander Mafael. Research on remedy choice, incident likelihood, firm reputation, perceived benefits, self-efficacy, and consumer participation in corrective actions.
The Crisis-Response Match: An Empirical Investigation
Sascha Raithel, Stefan J. Hock. Empirical evidence on how matching crisis responses to stakeholder responsibility attributions shapes reputation and investor reactions.
Managing Customer Satisfaction After a Product Recall: The Joint Role of Remedy, Brand Equity, and Severity
Alexander Mafael, Sascha Raithel, Stefan J. Hock. Research on how remedy choice, brand equity, and failure severity jointly influence post-recall customer satisfaction.