Founder & Academic Lead
Prof. Dr. Sascha Raithel
Researcher and author specializing in product recall management, product-harm crises, consumer response, reputation, and brand equity.
Academic profile
Sascha Raithel is Full Professor of Marketing at the School of Business and Economics at Freie Universität Berlin. He earned his Ph.D. from Ludwig-Maximilians-Universität München and has professional experience with multinational firms.
His research examines how organizations prepare for, communicate, execute, and recover from product recalls—and how these decisions affect consumers, reputation, brand equity, investors, and firm value.
Research focus
Research with practical relevance
Product Recall Research presents peer-reviewed research and the integrated management framework developed in Product Recall Management: Preparation, Execution and Recovery. The work combines behavioral evidence, strategic management, marketing, and performance analysis.
Research shows that remedy design, incident likelihood, reputation, perceived benefits, and self-efficacy can shape consumers’ participation in corrective actions.
Empirical evidence shows that responses aligned with stakeholder attributions can outperform both under- and overconforming strategies.
Remedy choice, brand equity, and failure severity jointly influence customer satisfaction and recovery after a recall.
Product recalls can affect customers, reputation, brand equity, investors, and financial performance, making cross-functional management essential.
Book and award
Product Recall Management: Preparation, Execution and Recovery
Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke.
A research-based guide to the complete recall-management cycle, including readiness, stakeholder coordination, execution, communication, recovery, industry differences, spillover effects, case studies, checklists, and practical guidance.
Selected research articles
Product Recall Effectiveness and Consumers’ Participation in Corrective Actions
Sascha Raithel, Stefan J. Hock, Alexander Mafael. Research on remedy choice, incident likelihood, firm reputation, perceived benefits, self-efficacy, and consumer participation in corrective actions.
The Crisis-Response Match: An Empirical Investigation
Sascha Raithel, Stefan J. Hock. Empirical evidence on how matching crisis responses to stakeholder responsibility attributions shapes reputation and investor reactions.
Managing Customer Satisfaction After a Product Recall: The Joint Role of Remedy, Brand Equity, and Severity
Alexander Mafael, Sascha Raithel, Stefan J. Hock. Research on how remedy choice, brand equity, and failure severity jointly influence post-recall customer satisfaction.
Academic research platform
https://productrecallresearch.org/ is the related academic research platform advancing research on product recall management, including recall effectiveness, consumer response, crisis communication, reputation, consequences of recalls, research projects, and publications.
Academic context
Product Recall Research presents research, publications, and evidence-based perspectives on product recall management. It is not an official website of Freie Universität Berlin.