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Customer effort

Recall Insights

How do you motivate recall participation for low-value products?

Case lens: Ricky Joy / Sour Crush candy bottles — recall, 10 September 2026

A small purchase price does not mean a small safety risk. Ricky Joy’s candy-bottle recall raises a practical question: how do you make protective action worthwhile and manageable when a refund alone may not motivate it?

· Prof. Dr. Sascha Raithel

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