For Insurers

Understanding product-safety and recall risk

Research-based perspectives for insurers assessing companies exposed to product-safety incidents and product recalls, from underwriting and risk selection to recall response and loss mitigation.

Questions for underwriting and risk assessment

How well prepared is a prospective policyholder for a product-safety incident? Which strengths and weaknesses distinguish one company from another? How might its response affect the course and consequences of a recall? These questions can inform decisions about whether to accept a risk, what further information is needed, and how risk differences should feed into pricing considerations.

Risk selection

Structure the review of a prospective insured’s recall governance, escalation routes, traceability, preparedness, and previous recall experience.

Risk differentiation

Identify relevant differences between companies and gaps in the evidence available to underwriting teams when considering acceptance and premium levels.

Recall response capability

Assess plans for stakeholder coordination, communication, remedy delivery, and monitoring once a product-safety issue emerges.

Consumer participation

Consider how communication, remedy burden, and behavioral barriers may affect whether corrective action actually reaches and engages affected consumers.

Consequences and scenarios

Explore how different recall-response choices could affect customer relationships, reputation, business recovery, and the assumptions used in loss scenarios.

Learning and mitigation

Review completed recalls and identify preparedness improvements that can be discussed with insured businesses and risk-management teams.

Research input to insurance decisions

The consulting contribution is an evidence-based assessment of recall management and consumer response. It can inform an insurer’s underwriting framework and its discussion of risk acceptance, terms, and premium differentiation. Policy coverage, actuarial modelling, and final pricing and acceptance decisions remain with the insurer and its relevant specialists.

Research foundation

The book and selected publications cover recall preparedness, communication, consumer participation, reputation, and recovery. They provide a research foundation for these discussions, rather than a ready-made insurance-pricing model.